It’s summertime in Provo which means that there is a horde of students searching for a place to live in the fall, and up until recently, I was among them. Thankfully I’ve secured an apartment for the upcoming year and won’t have to become homeless. That’s not at all what I wanted to talk about today though, but I needed to give some context for why and how I stumbled on the video I want to talk about.
Spoilers there’s a video I saw and I wanted to talk about it. Here it is.
The actual contents of the video are pretty boring honestly, just a basic ad about what people like about a particular apartment complex. Nothing that special about it, although I think there’s a pretty interesting discussion about why a bunch of guys in the video appreciate attractive women in their apartment and the women say nothing about attractive guys, that’s a whole other thing to unpack so maybe another time yeah?
What I specifically want to talk about is the music in the video. You can go back and give it another listen because I’m sure you didn’t think anything of it while you watched. Does the music sound familiar to you? It does for me.
It’s straight from “Same Love” by Macklemore and Ryan Lewis. Just listen for a few seconds, it’s pretty obvious when you compare them side by side.
Now I don’t think there is anything inherently wrong about the apartment video sampling the song, I just think it’s a little odd for a BYU approved apartment complex to be advertising itself using music from an LGBT anthem. (at least that’s what Wikipedia says it is) Particularly given that BYU and the LDS church don’t exactly have a stellar reputation when it comes to LGBT issues.
I don’t think it’s anything for anyone to get upset over, I just kind of found it interesting that they choose to use music from that particular song. I’m almost 100% sure that they just picked this particular melody (is melody the right word for this? I know nothing about music theory) because they thought it sounded nice and wasn’t going to be too intrusive on their video, and honestly who really cares about the background music on a sub-par ad for a single apartment complex? I care, but only enough to notice that it’s there and now that I’ve brought it up I can move on and stop thinking about it forever. Just one of those odd things floating around my head that I needed to get out. Later.