End of the Road

Welp, it looks like the end is finally coming for MoviePass. Over the past couple of days, many customers have struggled to use their MoviePass cards to purchase tickets. MoviePass claimed that what was going on was a technical issue, but a recent filing here shows MoviePass’s parent company Helios and Matheson Analytics Inc. receiving what I can only understand as an emergency loan of 5 million dollars in order to keep the service running. The full filing can be found here.

Alongside the need for emergency funds, a new service update was released today letting customers know that not 100% of movies being shown in theatres would be available with MoviePass. Curiously enough as I and many others online found as we scrolled through our app was that there was only one movie unavailable, the new Mission Impossible. The common belief for this is that as the company hemorrhages its last bit of money they’re denying customers access to what will surely be a big blockbuster in order to stall the clock for a little while longer.

Even though I guessed right from the get-go that this company would inevitably run out of money and die off, I’m a little sad to see it go. Mostly for selfish reasons, like great now I have to start paying for my tickets again. I will say that even as MoviePass breathes it’s last few breaths they can die knowing that they have changed the movie-going experience for people. Because of their company, many major movie chains are developing or have developed their own subscription models, so thank you MoviePass for doing something that got theatres off their butts and actually doing things good for moviegoers. So farewell MoviePass, it was great while it lasted. Now if you don’t mind I have to try and see if I can squeeze one more movie out of this stupid card before they start declining it. Later.

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